Name
Ascendant Benchmark Research: RMNs and Social Media - Creators Are the Missing Link [in partnership with Inmar Intelligence]
Date & Time
Thursday, September 26, 2024, 3:45 PM - 4:15 PM
Speakers
Michelle Weiskittel, Head, Media, Creative & Operations, Albertsons Media Collective
Matthew Fantazier, Head, Integrated Media, Kenvue
Leah Logan, GM, Retail Media, Inmar Intelligence
Debra Aho Williamson, Chief Analyst, Sonata Insights
Michelle Weiskittel Matthew Fantazier Leah Logan Debra Aho Williamson
Description

Creators are more than an extension of social media. They enhance and expand on RMN strengths. In this session we reveal initial findings from our benchmark research and explore how retail media networks, brands and agencies can work together to tap the opportunity and revenue potential of creators.

Session Type
Content